We Are Hook & Irons July 18 2012, 0 Comments
Well, if you're here reading this right now, then you are proof that a couple of firemen, given enough time, determination and help can get anything done. To put it plainly, we have no experience with web design, graphic design, clothing design or any other thing you might need to get a business off the ground. What we had was an idea and the desire to make Hook & Irons happen. The idea is simple. We want to create clothing and accessories that truly honor the history and tradition of the fire service with designs that are simple, clean, and meaningful. We thought that if we found the right people to help us create fashion-forward designs we could build a clothing line with timeless designs that we would be proud to wear.
We have been motivated by certain truths. The first being that there are thousands of other firefighters out there that love the fire service at least as much as us, thousands that live the lifestyle every day, thousands that are proud of the tradition that they were hired into. The other truth that gave us the confidence to 'put our money where our mouth is', is that we were both curious and dumb enough to see if we could pull this thing off.
A benefit we didn't realize when we incorporated and started down this path was that Hook and Irons would give us a chance to throw a spotlight on artists, craftsman, firefighters and companies that we respect. The first person that we found as much by coincidence as anything else was Tom Lane, our graphic designer.
As we started looking through old fire ads and catalogs, pictures of antique fire trucks and monochrome photos of the 'old days' we knew that we'd have to find someone who studied and loved the hand drawn typography of the early 1900's. Easier said than done. Why should anyone hand draw their letters when Photoshop has thousands of fonts to choose from. And with a few mouse clicks you can manipulate, stretch and warp those fonts in any way you want. That's not what we wanted. We wanted a logo with the personality of a hand drawn sign on a cobble stone street and the beauty of a hand built fire truck from the early 1900's. We had gathered hundreds of photos and vintage ads and no one. . . .I mean no one got it. Everyone wanted quick and easy, flashy and fast. Then we found Tom.
From our first conversation with Tom we knew we had found a true artist who was already doing exactly what we needed. We gave him access to our photos, our motto, and the style we were shooting for. A few days later, he sent us this photo directly from his sketch pad.
He had used that early 'gaslight style' that we like so much and to put it over the top, he had incorporated pike poles and the fork of the halligan right into the logo. Needless to say we were more than a little happy--and impressed. He had captured the essence of what we were hoping for on his very first draft.
Things progressed quickly from there and within a week, he had created our mark and the other pieces needed to visually capture a brand.
From these sketches, a brand was born. We are proud of the look and feel of Hook & Irons Co. We think the imagery represents everything great about the fire service, and even though we are still in our infancy it is our hope that you come along with us for the ride. Keep updated on Facebook with everything Hook & Irons by clicking here.